IMMEDIATE RELEASE
Vancouver, BC - September 10th, 2008 - Russell Brewing is proud to present the 'BC Lions Lager Ultimate Fan Road Trip'. To kick-start the launch of the new BC Lions Lager brand, fans have the unique opportunity to win an all-expense-paid trip to travelwith the BC Lions to the last away game of the season in Calgary. Enter online at www.beerofchampions.com for a chance to win:

o Return airfare: Vancouver to Calgary
o Trip starts from Vancouver
o 2 nights' accommodation at players hotel
o Pre-game meal with the players
o 2 great tickets to Nov 1st Lions vs. Stampeders game 2pm (MST)
o $200 spending money for the winner
o Estimated value $3000

Contest closes October 24th at 18:00 PST. One contest entry per person. Entrant must be of legal drinking age to enter.

BC Lions Lager is a beer produced in BC by Russell Brewing Company for the BC Lions. Lions Lager is a crisp, clean, natural beer with no additives or preservatives for BC's sports enthusiasts. It is greattasting and easy to drink.

More on Russell Brewing Company:
Russell Brewing Company produces unpasteurized premium craft beer in BC. In 2006, Russell was recognized as BC's fastest growing brewery by the BC Liquor Distribution Branch. In 2007, Russell Brewing was named the 'Official Beer of the BC Lions' with a three-year exclusive pouring rights contract at BC Place Stadium. Using all natural ingredients and traditional beer making techniques, Russell beer is brewed for people who love "real" beer. Products include: Russell Cream Ale, Russell Pale Ale, Russell Honey Blonde Ale, Russell Extra Special Lager plus two seasonal brews, Russell Lemon Ale and Russell Winter Porter. Russell Brewing Company and Fort Garry Brewing Company are wholly owned subsidiaries of Russell Breweries Inc. (TSX.V: RB).

More on the BC Lions Football Club:
For more than 50 years, the BC Lions have been a football power and sporting tradition in British Columbia. As a member club of the Canadian Football League since 1954, the Lions are dedicated to providing exemplary service to their customers, community partners, employees, fans, season ticket holders, sponsors, players and the media. Clinching the 2006 West Championship in front of more than 50,000 orange-clad fans at BC Place, the Lions went on to win the Grey Cup, the fifth in club history. For more information, visit www.bclions.com For more information, please contact:

Brian Harris
CEO
Russell Brewing Company
(778) 846-2335 or (604) -599-1190
bharris@russellbeer.com

Jamie Cartmell
Director, Communications
BC Lions Football Club
(604) 930-5469 or (778) 558-0761
jcartmell@bclions.com