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RUSSELL CREAM ALE NOW AVAILABLE IN CANS IN BC LIQUOR STORES
FOR IMMEDIATE RELEASE
VANCOUVER, Canada - August 5, 2008 - Russell Brewing Company, a producer of premium craft beer in British Columbia, is now shipping 6x355 ml cans of its award-winning Cream Ale to the Government operated BC liquor stores throughout the Province.
"We are very pleased to now be able to supply Russell Cream Ale, our flagship brand, to the Government operated liquor stores throughout BC," said Andrew Harris, President. “Several months ago, we started to distribute our beer in cans to a limited number of private liquor stores in BC. We have been ramping up our production to be able to supply six pack cans to all retail stores in BC and now are in a position to do so. The Government run liquor stores in BC account for 58% of retail counter sales in British Columbia (source: BCLDB six- month period ending September, 2007) and consumers will soon be able to find Cream Ale available to take home at these stores."
For a list of BC Liquor Stores liquor stores, please visit www.bcliquorstores.com.
Russell Brewing Company produces high quality small batch beers to exacting standards. No shortcuts. No preservatives, no pasteurization. Russell use only the finest Canadian grain, pure Canadian water, imported hops and its own special yeast strain. Russell takes absolute pride in handcrafting unpasteurized premium craft beer for people who love "real" beer.
Products include: Russell Cream Ale, Russell Pale Ale, Russell Honey Blonde Ale, Russell Extra Special Lager plus two seasonal brews, Russell Lemon Ale and Russell Winter Porter.
The Russell Brewing Company in BC and the Fort Garry Brewing Company in Manitoba are wholly owned subsidiaries of Russell Breweries Inc. (TSX.V: RB)
For further information please contact:
Brian Harris, CEO
Russell Breweries Inc.
Direct: 604.599.1190 ext.226
Mobile: 778.846.2335
Toll Free: 1.888.363.2337
Email: bharris@russellbeer.com
The TSX Venture Exchange does not accept responsibility for the adequacy or accuracy of this release